This technology is allowing creators to express their ideas like never before, shape culture, and create new opportunities for themselves. New digital technologies powered by the blockchain - what many have dubbed “web3” - are breaking barriers so that players and fans from all walks of life have the opportunity to tap into their creative potential. Sport transcends beyond the courts, beyond the field. The only way we can level the playing field in this new game is together - because here’s the thing: the race to the future doesn’t have a front-runner it’s a shared experience. In this new game, we hope to make this ever-evolving digital world as accessible as possible for the holistic Nike community - so that no matter where you’re from, you can tap into. And, for the select few creators who win our community challenges, you can earn a royalty from the virtual products you co-create with us. In this world, some of you will get the chance to learn how to build virtual creations that can be worn in video games and experiences. But as it evolves over time, it will become a home for our entire community to buy, trade, and co-create virtual products. SWOOSH starts as a place where you can collect your favorite virtual shoes, jerseys, or accessories. Nike virtual creations are typically interactive digital objects (think virtual shoes or jerseys) that can be worn as wearables in video games or other immersive experiences (we’ll be announcing which ones soon). SWOOSH is the home for all of Nike’s virtual creations.
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